Fasateen: Beirut women stories are interactive

You may don’t know, but webseries world it’s pretty big, and made not only by U.S. or north Europe productions. Today we’re back in 2012 and for a good reason: interactive women stories set in Beirut, Lebanon.


Fasateen (english: ‘dresses’) follows the lives of three very different Beiruti women around 30 years old. Meet Aliya, a single mother; Lama, the bored, flirtatious housewife to a rich husband; and Karma, a single career woman with a secret. Life isn’t a dress rehearsal is the payoff of this 10-episodes webseries, an exclusive for Yahoo! Maktoob.

Fasateen (arabian audio, english subs) is a very detailed point of view on a different culture: each episode comes with two different endings, one following arabian social rules while the other giving a daring inspiration.

While most webseries focus on ‘easy’ and ‘attractive’ common themes (dreams, zombies, crimes and sex), Fasateen is an incredible exercise of writing, carefully staged by good actresses located into an amazing city and location.

With this series, audience may really feel a connection with characters lives; Aliya is well worried about her son Zladi, Lama enjoys money and an easy life thanks to his rich husband, while Karma has a love that must be kept secret: stories you may find among women from every country.

What disliked about this webseries is the interaction mechanism: in general, we are getting bored by the magic word ‘interactive‘ used as a passepartout to attract audience. Different endings to choose are nowadays very, very common, same as they were back in time with the gamebooks. Still, viewers in the arab countries confirmed their engagement.

Numbers of the social channels such as Facebook seems to confirm this; this series built its huge success on debating topics such as marriages within the same family, single motherhood, fatherhood, plastic surgery and so on; by the end of september 2012, Fasateen had over 250,000 streams on Yahoo!.

fasateenAccording to Bushra Al-Hinai, who has been in charge of audience liaison, feedback has been coming from Lebanon but also Egypt, Jordan, the UAE, Tunisia, Iraq, Saudi Arabia, Algeria, Palestine, Syria, Morocco, Libya, Sudan, Iran and Oman.

Most of our fans on Facebook are women (69.5%), between the ages of 18 to 24, followed by the 25 to 34 age group. Most of our interactions were from women, men definitely did interact though, more noticeably on Twitter.” (Now. Magazine)

Coming up tomorrow, on the #webseriesweek, an interactive docu made by one of the most known newspaper in the world. Don’t miss it!

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